PROJECT: UNITY CUP
ENTERTAINMENT PRODUCER
Role: Project Manager / Entertainment Producer
Budget: £80K (over three days)
Location: London
I led the full entertainment production for Unity Cup’s return after 20 years, delivering a three-day live experience combining sport, music, and culture
Responsibilities included talent booking across international markets, stage scheduling, team management (seven production assistants), stakeholder liaison, and vendor coordination.
PROJECT: UNITY CUP
ENTERTAINMENT PRODUCER
I developed risk assessments, call sheets, and daily briefings to ensure seamless on-site delivery and crowd-flow safety during match intervals
Outcome & Impact:
Executed a multi-stage programme for 30K+ attendees without incidents or schedule delays
Increased audience dwell time by 35% through integrated music programming
Praised by sponsors and community partners as the benchmark for the tournament’s modern relaunch